There are millions of websites on the internet, so how do you think web surfers are going to find yours? An estimated 15% of Internet traffic are people who simply type in the specific URLs in their web browsers; 5% come from other sites through banners, links, pop up window advertising; 80% find web resources through search engines and directories.
The importance of search engine marketing therefore is doubtless. But in order to capitalize on the search traffic, your website has to be properly optimized. Simply submitting your website to major search engines and directories is very often not enough.
The objective of search engine optimization is to increase the number of visitors by achieving higher rankings for the search queries, that your target audience is likely to use when looking for your products or services. At Rigid we use the latest legitimate search engine promotion techniques to achieve that goal.
Besides, search engine results pages are not tables of stone. In fact, when search engine updates are underway, your rankings may vary significantly many times throughout one day!
Search engines are pitted against each other in a competitive battle too, so they constantly enhance their algorithms, apply new filters and penalties, add new features and constantly spider the Web in search for new information. Did we mention that your competitors are optimizing their sites for the search engines too?
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